Hi LUHE,
We are here talking about behaviours that can easily get somebody injured, or worse.
What Gillette is putting across doesn't seem to be that much different from the Anti-Family Violence campaign being recently run on New Zealand TV. Whether it is a company who manufactures sharp razor blades, soft toilet tissue - or any item in between those - it is pleasing to see that at least somebody is taking up the case.
Boys will indeed be boys, and there are many legitimate outlets for that - with the boxing ring and the rugby field coming immediately to mind. There, at least, the participants are all like minded and fairly evenly matched. (Rough sports also offer the advantage of teaching boys what it feels like to be on the receiving end. Anybody can dish it out; it is a real measure of toughness to be able to take it, too!)
Regarding a "Gillette in Reverse" scenario, aren't you assuming a little bit too much in guessing how I would react to that - me being somebody you have never met, and do not know? Bullying can take many different forms, some far more subtle than others, and women tend to excel at the more subtle forms of bullying. Bloody hell - I grew up with two sisters, then reared two daughters. I think I can speak from some experience about the matter of female bullying.
If you assume that I am going to defend that sort of behaviour, then you are definitely assuming too much!